Multi-Disciplinary Graphic Designer
Riddell Sports
Contract Work
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Youth Football Catalog pages
Print-ready youth helmet insert
2020 marketing material
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vector linework
reflections for product photography
color correction
In-House
Graphic Designer
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Strategized and managed creative direction for the 2018 Riddell photoshoot in Los Angeles and developed apparel designs for product catalog
Collaborated internally to plan, manage, produce and creatively direct annual content photo/video shoots, including travel to on-site locations
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Executed graphics for seasonal social media campaigns including Lady Gaga’s helmet for the Super Bowl LI halftime show
Conceptualized, designed, and produced high quality content for Riddell social channels to convey appropriate messaging to chosen target audiences
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Designed large scale print ready signage for Riddell headquarters and facilities
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Created a variety of print assets including:
Trade Show and Event signage
Product Catalogs
Advertisments
Flyers
Inserts
Posters
Banners
Brochures
Infographics
Product Packaging
Brand Collateral
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Photographed Peyton Manning for Riddell’s Smarter Football program
Captured National Sales Meeting BTS in Las Vegas
documented manufacturing process for helmet, shoulder pad, and apparel production at Elyria
Photographed the Nike Opening at the PNC Center at Halas Hall (Chicago Bears Practice Stadium)
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Documentation and video editing, in studio or on-field, of helmets, shoulder pads, and apparel for production process, the Polynesian Bowl, and NFL collaborations.
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In depth post production work and photo manipulation to enhance content via Photoshop and Lightroom
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I strategized and managed creative direction for the 2018 Riddell photoshoot in Los Angeles.
I designed the idea of each player looking up in multiple scenarios to build as a motivational montage for marketing and advertising purposes.
I created this video using Final Cut Pro X and Logic Pro which stitches together footage from the shoot and motivational speeches to enhance the powerful concept of a mindshift.It was featured at Riddell National Sales Meeting in Las Vegas.
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I co-directed Riddell’s photoshoot in LA to create a powerful playbook from start to finish.
I immersed myself into Riddell’s manufacturing process, working alongside the internal teams for helmet and apparel design respectively.I collaborated with creative producers and professional photographers to find directions that would be useful across print and digital platforms.
Here showcases samples from pre-production to post-production: from the look and color ways of the helmet and apparel, angles and sequence of the shots, to stitching it all together in post and large scale banners.
The signage was featured in: Riddell’s National Sales Conference in Las Vegas, the Riddell catalog, throughout print and digital promotional pieces, and the “Smoke Series” social media campaign.
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Photo and video can pull in a viewer in just a matter of seconds. The following are some graphics I have documented, photo-edited, and/or designed with a digital presence in mind. All have been shared on social media across diverse and high profile platforms including:
Peyton Manning for Riddell’s Smarter Football Campaign
Lady Gaga who briefly made my photo edit image her Twitter profile picture during the Super Bowl LI
Polynesian Bowl
Riddell Sports Official Instagram, Facebook, Twitter
Formats include:
Social Media Campaigns
Nike Opening
Dine With Your Helmet Series
NFL Helmet VS. Series
Riddell NFL ICE Helmet Series
Riddell NFL BLAZE Alternate Helmet Series
Email Blasts
Manufacturing Process Videos
InSite Technology Advertising
Helmet Product Photography (in studio and on-site)
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Here is a folder I designed for Riddell’s launch of the Precision-Fit Helmet series. Features include: a curved insert and a die cut reflecting the unique customized signature name plate to the Precision-Fit, dynamic grooves inspired by the iconic SpeedFlex mark.