A surreal, mirrored landscape with hiker Della on a rocky path among trees. Mountains and a valley are distorted by circular, kaleidoscopic effects, creating a dreamlike scenery. The hiker adds a sense of scale and exploration.

design
photo editing
& illustration

My name is Della Alexander.

I am an artist and designer
with a passion for storytelling
through the design lens;
translating art with technology.


I produce quality work with matching client
specifications and articulate complex visions
through compelling, audience-aware visuals.
A dynamic GIF of a football players wearing Riddell helmets and jerseys. The players are looking up in different scenes, creating a dramatic and intense atmosphere. The scene emphasizes strength and focus.
A vibrant Euro 2024 box design featuring Germany's flag colors with a mix of geometric patterns. The open box reveals a sleek blue interior with the Euro 2024 logo. The design highlights the event's branding and visual identity.
bundle_up-2.jpg
kahari-king_test 3-2 sign.jpg
nature.jpg
Della INK_Hybrid Scales.jpg

Services

    • Logo Design

    • Brand Guidelines

    • Color Palette

    • Vision Boards

    • Typography

    • Iconography

    • Design elements

    • Slogans and Tag Lines


      Process:

      The goal is to construct functional visuals that best represent a client and what they stand for. I am actively listening to what my client envisions and designing thoughtful and purposeful pieces. Building cohesive visuals requires analyzing the client and its market by determining the client’s goals, customers, and message. My responsibility is to provide a strong point of view, backed up by personal expertise, design rationale, customer data, and industry trends.

    • Keynote

    • PowerPoint

    • Google Slides

    • Templates

    • Standard, Wide, Custom Format

    • Transitional Animations

    • Iconography

    • Vector Graphics

    • Print and Digital Ready files

      Process:

      After consulting with the clientele and learning more about the goals and vision for each deck, I build assets and research to bring the narrative to life. I build graphics using Adobe InDesign and Illustrator before reframing to a finalized format. I design templates from master slide layouts in PowerPoint or Keynote if animations or working files are desirable. I use key design principles: typography, color theory, visual hierarchy, and flow.

    • Email Banners

    • Social Media Graphics

    • Promotional Ads

    • Digital Display

    • Mock-ups

    • Thumbnails

    Process:

    Web design requires the art of planning, conceptualizing, and arranging elements to access and share online. The following showcases my experience in web design; handling the look and feel of a website by evolving visual frameworks and patterns based on brand guidelines.

    • Album Art

    • Tradeshow signage

    • RFP Proposal Designs

    • Book Cover Illustrations

    • Editorial Graphics

    • Apparel Design

    • Brochures and Pamphlets

    • Banners

    • Flyers

    • Inserts

    Process:

    I adhere to the publishing requirements to ensure a smooth transition from screen to print. This requires conversions for specified formats, color correction, and providing instruction-packaged work files to fit to the needs of the vendor.