• Logo Design

• Brand Guidelines

• Color Palette

• Vision Boards

• Typography

• Iconography

• Design elements

• Slogans and Tag Lines

  
  Process:

  The goal is to construct functional visuals that best represent a client and what they stand for. I am actively listening to what my client envisions and designing thoughtful and purposeful pieces. Building cohesive visuals requires analyzing the client and its market by determining the client’s goals, customers, and message. My responsibility is to provide a strong point of view, backed up by personal expertise, design rationale, customer data, and industry trends.

• Keynote

• PowerPoint

• Google Slides

• Templates

• Standard, Wide, Custom Format

• Transitional Animations

• Iconography

• Vector Graphics

• Print and Digital Ready files

  Process:

  After consulting with the clientele and learning more about the goals and vision for each deck, I build assets and research to bring the narrative to life. I build graphics using Adobe InDesign and Illustrator before reframing to a finalized format. I design templates from master slide layouts in PowerPoint or Keynote if animations or working files are desirable. I use key design principles: typography, color theory, visual hierarchy, and flow.

• Email Banners

• Social Media Graphics

• Promotional Ads

• Digital Display

• Mock-ups

• Thumbnails

Process:

Web design requires the art of planning, conceptualizing, and arranging elements to access and share online. The following showcases my experience in web design; handling the look and feel of a website by evolving visual frameworks and patterns based on brand guidelines.

• Album Art

• Tradeshow signage

• RFP Proposal Designs

• Book Cover Illustrations

• Editorial Graphics

• Apparel Design

• Brochures and Pamphlets

• Banners

• Flyers

• Inserts

Process:

I adhere to the publishing requirements to ensure a smooth transition from screen to print. This requires conversions for specified formats, color correction, and providing instruction-packaged work files to fit to the needs of the vendor.