I co-directed Riddell's photoshoot in LA, overseeing the project from concept to completion.

Here are samples from pre-production to post-production, including the helmet and apparel design, shot angles and sequences, and final large-scale banners.

The signage, video, and photography was featured in: Riddell’s National Sales Conference in Las Vegas, the Riddell catalog, throughout print and digital promotional pieces, and the “Smoke Series” social media campaign.