As a graphic designer, I was tasked with photographing a custom helmet Riddell designed for the Super Bowl halftime show. After documenting various angles, I used Photoshop and Lightroom to clip, edit, and color correct the images.

I then photoshopped the helmet onto the artist's side profile album cover, replacing her pink cowgirl hat with the pink helmet. My team loved the result and decided to include it with the other product photography. The artwork was chosen as the default by her team, significantly driving traffic to Riddell’s social media and gaining mentions and reposts across articles and online platforms. This project enhanced Riddell’s visibility and demonstrated my ability to quickly create impactful designs and creative direction on a large scale.